Top Five Reasons People Pull the Trigger on Bathroom Renovations (and What It Means for Pros)

The #1 reason may surprise you.

Shutterstock/ CapturePB

Last week Houzz released a survey of homeowners who had recently completed bathroom renovations to find out the driving factors behind their decisions to renovate, as well as any specific goals they were trying to accomplish through the renovation. The survey came back loaded with insight, including the top five reasons homeowners ultimately decided to renovate their bathroom. We’ve gone through the results and pulled out some relevant info that will help construction pros understand what their clients are trying to get out of their bathroom renovation and what they can do to accommodate those needs.

5. “Recently inspired to make certain changes”

11 percent of the people surveyed noted that they decided to renovate their bathroom because they had received some sort of design inspiration that motivated them to make changes.  Here are the the top five most popular master bathroom styles in 2019:

  1. Transitional
  2. Modern
  3. Contemporary
  4. Traditional
  5. Farmhouse

4. “Want to personalize a recently purchased home”

It’s possible to move into a new home and have everything be exactly the way you want it to be, but it’s not likely. Homeowners in the survey showed a willingness to pay more for things like premium finishes in showers, alternative flooring materials, and custom vanities. If you’re working with a client on a bathroom renovation, make sure you present them with all of the options and premium features available in their price range.

3. “Old bathroom deteriorated or broke down”

The Houzz survey also found that nearly half of the surveyed homeowners use their newly renovated bathrooms as a place to relax. It’s hard to relax in a bathroom that is literally breaking down around you. If you’re working in a home and you notice that a bathroom is in particularly rough shape, it’s probably worth a shot to mention what you think could be done through renovation to make the area better.

2. “Can no longer stand old bathroom”

32 percent of the surveyed homeowners admitted that they finally had to renovate because they simply could no longer stand the old bathroom. Later in the survey respondents were asked what features annoyed them the most about their pre-renovation master baths. Some of the top responses were “small showers”, “insufficient storage”, “insufficient lighting”, and “limited counter space”, so thing about those features the next time you’re planning out a bathroom renovation.

1. “Wanted to do it all along and finally have the means”

Ultimately, renovating a bathroom is largely a financial decision for homeowners. Average spending on master bathroom remodels increased $1,000 from 2017 to 2018 alone, climbing from $7,000 to $8,000. But people are willing to spend the money to get the bathroom of their dreams, and that makes now a really good time to be a bathroom remodeler.