Rockler Announces Bent Wood Challenge for Woodworkers
Have you ever bent wood? Rockler is looking to reward quality woodworking in their latest contest- find out more here.
Rockler is using their extensive network of woodworking influencers to get their name out there, sell a few products and spotlight some great woodworking.
In 2018, Rockler introduced the Plywood Challenge, which challenged both hobbyists and professionals to build an entire project out of a single sheet of plywood. This year they, along with the guys from the Modern Maker Podcast, have rolled out the Bent Wood Challenge.
The idea is simple: Get makers from all walks of life to build a project using bent wood and tag Rockler using the hashtag #RocklerBentWoodChallenge on Instagram. Makers can also post a video to YouTube for extra exposure, but that step is optional.
The contest runs through October 31 and a podium of three winners will be chosen. Those winners will receive gift cards to the Rockler store for $500, $250, $125, respectively.
Check out the full challenge post here from Rockler.com.
What does this mean for Rockler?
This is a great opportunity for Rockler to continue their track as one of the most well-known woodworking and hardware stores around. It gives them incredible visibility in a market usually restricted to hobbyists and the occasional professional while also selling a few clamps and steam-bending kits in the process.
The Bent Wood Challenge is also a chance for Rockler’s network of influencers to work together and show off their talents. Rockler sponsors many of these makers, like Chris Salomone (Foureyes Furniture) and Mike Montgomery (Modern Builds), and allows them to be at the forefront of their marketing efforts. Makers like Chris and Mike have made a pretty lucrative business out of building and filming projects on YouTube and Instagram and this is just one more opportunity for them to get their name out to a larger audience.